Staying on the critical side of things, this week I’m scrutinising Facebook. More specifically, whether Facebook surveillance is a force for good and how The Guardian sheds light on the topic.
It began with the industry wanting to know how to “personalise” its offerings to consumers; advertisers wanting to be able to target ads more accurately and security agencies wanting to mine the exhaust to detect terrorists and prevent bad things from happening. You might argue that this is necessary for a modern democracy, but it’s more like invasion of privacy. Still, no Facebook lover is going to delete their account just like that, but all I’m saying is that you need to remember Facebook comes with a price tag: the systematic elimination of personal privacy, which in turn implies the emergence of a society in which surveillance is comprehensive and pervasive.
The ultimate question is; when the next terrible thing happens, despite all this surveillance, what will be the next step? Will the public tolerate even greater surveillance?
Crawford, K. (2014). The New Inquiry. The Anxieties of Big Data. Retrieved from: http://thenewinquiry.com/essays/the-anxieties-of-big-data/
Naughton, J. (2014). The Observer. We’re all being mined for data – but who are the real winners? Retrieved from: http://www.theguardian.com/technology/2014/jun/08/big-data-mined-real-winners-nsa-gchq-surveillance?CMP=fb_gu
SystemBreakdown.net. (2012). Youtube. Facebook CIA Connection – Mass Surveillance Tool. Retrieved from: http://www.youtube.com/watch?v=zUZwp-Y8fKc