Why does social media policies matter?

Well, it’s pretty self-explanatory that we all can’t go around behaving like Todd Carney… And when in the public eye, obviously anyone associated with an organisation need to abide by social media policy rules in order to be good ambassadors for their company. The ”dark side” of social media though, is its visibility and viral nature, which heightens tensions over who can speak for a company, what they can say and how they can say it. Even though social media policies may seem ridiculous to many of us, they’re a must-have for every organisation that seeks to stay on top of their game in our digital day and age. Ryan Weber argues that it ultimately comes down to the fact that A) social media policies both establish contradictory expectations for a writer’s voice by requesting individual as well as corporate-friendly voices; and B) they create paradoxical situations where employees sometimes do and sometimes don’t represent their company. Policies highlight the complex functional structures within corporations and capture the workplace tensions that come with social media tools. Anyone who wishes to keep their job nowadays can probably count on social media policies being integrated in their work responsibility. It’s like any other online phenomenon– it SHOULD come with directions and policies in order for people not to misuse it. Because that’s usually what many of us do.

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#social #media #takes #over                                                                                                     

References:

Killalea, D., & Tucker, H.(2014). The Daily Telegraph. What on Earth was Todd Carney thinking when shocking lewd photo was taken? Retrieved from: http://www.dailytelegraph.com.au/sport/nrl/what-on-earth-was-todd-carney-thinking-when-shocking-lewd-photo-was-taken/story-fni3gol8-1226971063762?nk=39d64d4995f5daaf7ab4c2a4d6ea1d73

Safko, L. (2012). Social Media Bible: Tactics, Tools, and Strategies for Business Success (3rd Ed). Say Hello to Social Networking, pp. 25-60. Retrieved from: http://zl9eq5lq7v.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info:sid/summon.serialssolutions.com&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft.genre=book&rft.title=The+social+media+bible&rft.au=Safko%2C+Lon&rft.date=2012-01-01&rft.pub=John+Wiley+%26+Sons&rft.isbn=9781118287231&rft.externalDocID=bkb00046271&paramdict=en-US

Weber, R. (2013). Technical Writing and Communication. Constrained Agency in Corporate Social Media Policy, vol. 43 issue 3, pp. 289-315. Retrieved from: http://zl9eq5lq7v.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info:sid/summon.serialssolutions.com&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Constrained+Agency+in+Corporate+Social+Media+Policy&rft.jtitle=Journal+of+Technical+Writing+and+Communication&rft.au=Ryan+Weber&rft.date=2013-07-01&rft.pub=Baywood+Publishing+Co.%2C+Inc&rft.issn=0047-2816&rft.eissn=1541-3780&rft.volume=43&rft.issue=3&rft.spage=289&rft.externalDocID=3041242771&paramdict=en-US

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